Welcome to the news area where you will find details of the communications team, protocols around filming/photographing on Trust premises and media guidelines for reporting on suicides.

For the latest news from CPFT click here

To get in touch with the communications and media team please contact:

E communications@cpft.nhs.uk
T 01223 219465

Working hours for the communications and media team are Monday to Friday, 9am-5pm. 
Click here to read our latest media releases.

Media enquiries

All news releases are sent out to media via e-mail. If you would like to be added to our e-mail list, please contact communications@cpft.nhs.uk.

The Trust's Communications Team deals with all aspects of internal and external communications. This includes dealing with local, regional and national media enquiries, as well as keeping our staff, service users, carers and members of the public up to date with what is happening within the Trust.

The team manages all the Trust's internal communications, including developing the public website and staff intranet. We also deal with Department of Health briefings and support opening ceremonies and official visits.

Press and media information

We always aim to reply quickly to your enquiries about CPFT and any requests for interviews. In all cases, patient confidentiality is of the utmost importance. We have a duty to protect the confidentiality of our service users and carers. No patient information will be shared with the media unless valid consent has been obtained. We will not divulge any information about a patient unless we are given permission from the individual of their next of kin or carer.

Photography and filming

CPFT often receives requests from the media to photograph or film on Trust premises or capture service user/staff interviews. No photography or filming is allowed on Trust premises without the authorisation of the Communications Team (details above). CPFT has a duty to protect patient and staff confidentiality. All requests for interviewing/photographing/filming patients must be made through the Communications Team. Under no circumstances may interviews, filming or photography be carried out on or around the Trust's sites without the permission of the Communications Team.

If media filming/photography is taking place around the Trust, the outside agency must be accompanied by a member of the Communications Team or a senior manager. If filming or photography is taking place in an in-patient environment, such as a ward, rigorous infection control procedures must be adhered to. The media agency must obtain written consent from any member of staff or patient before filming/photographing.

Media guidelines for the reporting of suicide

A fine line remains between sensitive, intelligent reporting and sensationalising the issue of suicide. But the sensitive reporting of suicide and self-harm incidents means the media can: 

  • Offer advice for both people at risk and also worried families and friends.
  • Provide contact information for support services, to encourage people at risk to seek help at an earlier stage.
  • Raise awareness of the complexity of the issues surrounding suicide.

The Samaritans has produced extremely useful media guidelines aimed at those reporting suicide in any media, from factual description to dramatic portrayal. If you work in the media, we would advise you to read the guidelines as it will ensure the quality of reporting and portrayal on this important and sensitive topic is of a high standard.

The page was last updated on 17 November 2020 by aburrows.


Cambridgeshire and Peterborough NHS Foundation Trust
Elizabeth House, Fulbourn Hospital
Cambridge, CB21 5EF

T 01223 219400 (open 8:30am to 5pm)
F 01480 398501

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